Twitch Sings
2019
Twitch Sings, developed in partnership with Harmonix, is a rhythm-based karaoke game where streamers sing their hearts out, all while chat participates by requesting songs, electing challenges and cheering them on. The brand design was provided by EAT, via guidelines that leaned heavily into the vibrant neon landscapes of Tokyo, Seoul, et al.
Original key art from EAT (above) and in game screenshots (below).
Internally, there were ambitious plans for the launch video/landing page, but in the end, the video was awarded to the good folks over at Ayzenberg and the work below never fully materialized into a final spot.
